An open letter from PHD’s president, I. Scott Pollak:

Thank you for considering PHD’s products. Many dog and cat owners believe they have done well with the foods they have always used. But it seems what many of you have been missing all along is MEAT. Most commercial foods may look like they have meat in their listing; the truth is that very little actually is in the finished, processed product. Over the last 12 years, thousands upon thousands of customers have reached and maintained their pets’ health implementing the PHD philosophy and system. It IS the way to ensure the path to optimum health.

If you have a concern about our products with regard to the quality of sourcing raw material and maintaining our integrity, let me say this: I designed this company and its products 12 years ago with a team of experts to make the best possible "processed" food. I did this so you could achieve a pet with optimum health with minimal effort.

Our meat sources are New Zealand lamb and American chicken. All of our grains are local and American. Whenever possible, we source American ingredients. As the world market evolves, different countries become the "main source," if not the only source, of an individual ingredient. This leaves most manufacturers purchasing from the same source, as exemplified by the recent recalls. If sourcing a particular ingredient becomes an issue due to its origin, we then find another ingredient, which would provide the specific function and source stateside. With this as a priority I have been able to keep my products excluded from any concern or recall. Also because I am a small, hands-on operation, I am in touch with EVERY customer. I ship to you directly, and always have.

PHD has never been involved with any of the recalls and unfortunate issues that have plagued the industry during the last 10 years. And we have never changed our original formulas. While we have certainly changed our packaging, we have never used the marketing nonsense of "new and improved" or "now with some special ingredient." We got it right from the beginning! We chose one flavor, one way, because the answer is not more choice but better products. Our food has always been free of beef, free of chemicals, free of artificial anything, free of pork, free of wheat and free of soy. Much to the surprise of many people though, we choose to use whole corn (#1grade), gluten-free no less, as a phenomenal source of fat for skin and coat along with being an excellent source of amylase, a much-needed enzyme.

The only thing left is the number one question; how do I get started? You begin by cleansing your pet, which raises your dogs’ ability to accept the higher energy of our food. The cleanse starts with a 36-hour fast providing nothing but chicken broth. This is followed with two weeks of feeding raw meat and dark green veggies (no grains preferred). After this period, you then introduce Viand with or without raw meat, as you choose.

As I grow and retailers come on board (only those who truly want to help and solve health issues in their clients’ pets) this method of keeping in touch with the end user may not be possible, but for now, a day does not pass without my staff or myself helping someone overcome their fears of implementing this proven method for healing their pets.

Success stories come in all day long. These keep me going and prove that I’m on the right path. I hope you decide to join us and allow your pet to reach a new level of vitality! Please, take the initial step of cleansing your pet, raising his ability to accept real food and moving onto an easier way of keeping him the way you imagined when you chose to share your life with a dog or cat.

Thanks again for asking and seeking a smart, simple solution.

I. Scott Pollak, PHD Products, Inc.