By Scott Pollak

How Often Should You Really Bathe Your Dog?

Many dog owners believe that weekly baths keep their pups clean and healthy. After all, who doesn’t love a freshly washed, great-smelling dog?


But here’s the truth: bathing your dog too often can actually do more harm than good.

Let’s break down what happens when you over-bathe — and how to find the right routine for your dog’s skin, coat, and health.

Why Weekly Baths Can Be a Problem

Your dog’s skin is naturally protected by a thin layer of oils. These oils help maintain hydration, protect from irritants, and keep the coat shiny and soft.
When you bathe too frequently, you strip away those natural oils, leaving the skin dry, itchy, and prone to flaking or redness.
This can lead to:

  • Dull, brittle fur

  • Excessive scratching or licking

  • Increased dandruff

  • Potential secondary skin infections

In other words, too much soap can make your dog’s skin work overtime to rebalance — often leaving them less clean and comfortable in the long run.

So, How Often Should You Bathe Your Dog?

The right answer depends on breed, lifestyle, and coat type.
Here’s a general guide:

  • Short-haired breeds: Every 2–3 months is often enough.

  • Long-haired or double-coated breeds: Every 4–6 weeks to manage shedding and dirt buildup.

  • Active outdoor dogs: More often — but focus on rinsing with water instead of using shampoo each time.

  • Sensitive skin or allergies: Always consult your vet or groomer. They may recommend specialized products or longer intervals between baths.

Think of it this way — your dog’s skin doesn’t need constant “resetting.” It needs balance.

Pro Tip: Wipe, Don’t Wash

If your dog comes home from a muddy walk or a roll in the grass, you don’t need to reach for the shampoo.


Instead, use a damp cloth or pet-safe wipes to remove dirt and debris. This keeps them fresh between baths without stripping away natural oils.

Nutrition Plays a Role Too

Healthy skin and coat don’t start in the bath — they start in the bowl.
A diet rich in omega fatty acids, quality protein, and natural nutrients helps regulate oil production and strengthen hair follicles from within.

That’s why Viand’s formulas are designed for digestive balance and nutrient absorption, supporting healthier skin and coats naturally — no constant bathing required.

The Bottom Line

Bathing your dog too often isn’t a sign of care — it’s often a case of over-care.
By spacing out baths, choosing gentle products, and supporting your dog’s wellness from the inside out, you’ll help them look, feel, and smell their best — naturally.

So next time your dog tracks in a little dirt, resist the urge to grab the shampoo.
Sometimes, less really is more.